All Case Studies Regulated Website Redesign

Redesigning a FINRA-Regulated Broker-Dealer Website

A 9-month redesign of a FINRA-regulated broker-dealer's public website, where every one of 50+ pages is a regulated communications channel under FINRA Rule 2210. Built a compliance-gated deployment workflow that cut review turnaround without slowing the redesign down.

Scope50+ Pages
9-Month Timeline

RegulationFINRA Rule 2210

OutcomeZero Compliance Findings

01Situation

The firm's public website is a FINRA Rule 2210-regulated communications channel, 50+ pages spanning bond product disclosures, prospectus links, and Reg BI / Customer Relationship Summary content.

Every page touching an investor was, legally, a piece of regulated communication. A normal website redesign playbook didn't apply, content couldn't ship once it looked right, it had to ship once compliance had cleared it, on a documented trail that could hold up if FINRA ever asked to see it.

The redesign still had a hard 9-month timeline. Compliance rigor and delivery speed had to coexist, not trade off against each other.

Why it mattered

A missed disclosure or an unreviewed claim on a regulated site isn't a typo, it's a compliance finding. The redesign had to be airtight by design, not by luck.

02Challenge

The workflow had to satisfy compliance without becoming the thing that stalled the redesign.

Routing 50+ pages of investor-facing content through legal/compliance review without turning it into a bottleneck
Reviewing exact final rendering, not draft copy, so nothing changed between sign-off and go-live
Maintaining a documented, audit-ready approval trail across every single page, not just the high-visibility ones
Coordinating cadence between product/marketing (speed) and compliance (risk) for 9 months straight without missing the deadline

03Action

Set up the intake stage: product and marketing built page content and layout before anything touched a compliance queue.

Built the compliance gate itself: legal and compliance sign-off under FINRA Rule 2210 required before any dev work began, not after.

Added a staged UAT step so compliance reviewed the exact final rendering, not draft copy, closing the gap where approved content and shipped content could drift apart.

Ran the approval trail myself: reviewer, change, and clearance date logged on every page for audit-on-demand, as the program's PM.

Coordinated go-live so cleared content shipped to production on schedule, keeping product/marketing and compliance on one calendar for 9 months straight.

04Results

9 Mo.redesign timeline

50+pages under FINRA Rule 2210

33%faster review turnaround (3 weeks to 2)

Zerocompliance findings at launch

The redesign shipped on schedule with zero compliance findings, and the workflow itself became the standing process for every site update since, not a one-time gate that got dismantled once launch was over.